Toy Masters (Sneak Preview)

Directed by: Roger Lay, Jr. & Corey Landis

 Chances are, if you were a young fantasy nut growing up in the early ’80s, you had a collection of Mattel’s He-Man and the Masters of the Universe toys piled high in your bedroom, you grooved to the animated Filmation cartoon series, and even waited in line for Cannon’s ill-fated movie version, starring a well-oiled Dolph Lundgren. TOY MASTERS goes behind the scenes and divulges in fascinating, hilarious, and revealing detail a decades-old rivalry and bitter clash over credit between several former Mattel employees, each of whom claim to be responsible for creating these beloved characters and product line. Childhood He-Man fans-turned-filmmakers Roger Lay, Jr. and Corey Landis set out to track down every single player in the development and production of the mega-selling toy line in order to get to the bottom of this story. Along the way, they interview the key creative personnel behind every version of those action figures and all other incarnations of Masters of the Universe including such genre luminaries as J. Michael Straczyski (Babylon 5), FX Oscar-winner Richard Edlund (Star Wars), movie concept artist William Stout (Conan the Barbarian), Filmation co-founder Lou Scheimer, Masters of the Universe movie director Gary Goddard, the animated show’s key voice cast, and many others. TOY MASTERS reveals that the fight for the universe pales in comparison to the one waged for creative acknowledgment. (Directed by Roger Lay, Jr., 2012, 98 min., Digital Projection)

 

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